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Infinix expands globally with a playful campaign in Indonesia, diversifying beyond smartphones into a connected tech ecosystem.
Infinix, founded in 2013, is expanding its global reach with the 'SMART Fruit Market' campaign, a playful, insight-driven initiative launched in Indonesia and aimed at creating engaging, community-based experiences.
The brand, now present in over 70 countries across Africa, Latin America, the Middle East, South Asia, and Southeast Asia, has diversified beyond smartphones to include TWS earbuds, smartwatches, laptops, tablets, and smart TVs, building a connected ecosystem.
Infinix emphasizes bold design, performance, and emotional engagement through local collaborations.
Meanwhile, in cricket, Australia won the ODI series against India, with Adam Zampa becoming the seventh-highest wicket-taker in Australian ODI history.
Rohit Sharma made history with 1,000 ODI runs against Australia in Australia and moved into third place on India’s all-time ODI run-scoring list.
Infinix se expande a nivel mundial con una campaña lúdica en Indonesia, diversificándose más allá de los teléfonos inteligentes en un ecosistema de tecnología conectada.