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Huawei and Apple lead China's growing premium smartphone market, with AI and imaging driving competition despite limited upgrades.
China's premium smartphone market is growing in value and share, with Huawei and Apple leading, while OPPO, Vivo, Xiaomi, and Honor expand their high-end presence.
Competition is increasingly focused on AI and advanced imaging, though AI features haven't yet driven major upgrades—despite over 80% of consumers considering them important.
The broader Chinese market dipped 3% year-on-year in Q3 2025, but Omdia forecasts moderate annual growth, aided by trade-in programs.
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Huawei y Apple lideran el creciente mercado de teléfonos inteligentes premium de China, con la IA y las imágenes impulsando la competencia a pesar de las actualizaciones limitadas.