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flag HBO Max introduces user ratings to boost personalized recommendations amid streaming price hikes.

flag HBO Max has launched a new user rating system letting viewers tag content as "Love," "Like," or "Not For Me," aiming to improve personalized recommendations. flag The feature, now available on all platforms, influences what appears on the homepage, with "Love" entries featured in a dedicated carousel and "Not For Me" reducing similar content visibility. flag The rollout coincides with Warner Bros. flag Discovery preparing for a potential sale and announcing its third straight price increase for streaming plans.

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