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Fans raised $2.3M for aquarium, earning 35K vintage sea otter shirts via Taylor Swift promo.
A Maine company is producing 35,000 vintage 1990s sea otter T-shirts—worn by Taylor Swift in a promo film for her album “The Life of a Showgirl”—after Swifties donated over $2.3 million to the Monterey Bay Aquarium.
Each $65.13 donation earned a shirt, prompting the aquarium to pause the campaign despite ongoing back orders.
Liberty Graphics, handling its largest order in 47 years, is working overtime to fulfill the demand, with shipments expected within eight weeks.
The shirts, not yet for public sale, will be shipped worldwide, highlighting fan-driven environmental giving.
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Los fans recaudaron $2.3M para el acuario, ganando 35K camisas vintage de nutria marina a través de la promoción de Taylor Swift.