BYD is rapidly rising in Australia’s auto market, targeting top three sales by 2026 with affordable EVs and fast model launches.

BYD is rapidly expanding in Australia, climbing from 16th to 8th in sales rankings and targeting the top three by 2026. Led by former Honda and Holden executives, the company is launching affordable EVs like the 2026 Atto 1—expected to start near $25,000 with 220km range—and premium plug-in hybrid SUVs Denza B5 and B8. BYD is leveraging fast development cycles, introducing models in weeks or months, to compete with traditional automakers. The company sees Australia’s discerning market as a key test for global competitiveness.