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Apple cuts iPhone Air production by up to 80% due to weak demand despite high price and limited features.
Apple is cutting iPhone Air production by up to 80% due to weak consumer demand, with output dropping to less than 10% of September levels, according to multiple reports.
Despite its ultra-thin 5.6mm design and $999 starting price, the device has underperformed, with surveys showing "virtually no demand."
Buyers cite high cost, a single rear camera, smaller battery, and lack of all-day endurance as key drawbacks.
While the broader iPhone 17 series, especially the Pro and Pro Max models, are selling strongly, the iPhone Air remains the weakest performer.
Analysts suggest the cutbacks may signal a strategic pivot toward foldable iPhone development, with the Air possibly serving as a testbed for future flexible designs.
Apple has not commented publicly.
Apple recorta la producción de iPhone Air hasta en un 80% debido a la débil demanda a pesar del alto precio y las características limitadas.