Riyadh Air launches first London route Oct. 26, using Boeing 787s, with premium features and higher fares.

Riyadh Air, a new Saudi airline, launches its first route from Riyadh to London on October 26, with full service on Boeing 787 Dreamliners expected early next year. The carrier, which has ordered 182 aircraft and plans to add one to three new planes monthly, aims to expand to 98 international destinations over five years. London is the initial route due to its profitability, with fares projected 10–15% higher than British Airways and Virgin Atlantic. The cabin features a refined design with dark indigo and matte gold tones, soft lighting, and subtle Arabic patterns. Economy offers 79 cm legroom and free Wi-Fi, while premium economy includes slippers, a hoodie, and bone china tableware. Business class has fully flat beds, discreet athleisure wear, and built-in speakers; first class, launching in 2030 on Airbus A350s, will have only eight seats. Premium passengers receive free chauffeur service near Riyadh Airport, with international ride-share options planned. CEO Tony Douglas emphasizes innovation and a world-class experience to justify pricing.