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flag Progressive groups spend $1.4M targeting Latino voters in key states with economic and immigration messaging ahead of elections.

flag Progressive groups, led by the Valiente Action Fund and backed by Way to Win, have launched a $1.4 million campaign targeting Latino voters in Arizona, Georgia, Nevada, New Jersey, North Carolina, and Texas. flag The effort focuses on economic issues like rising housing costs and inflation, while criticizing former President Donald Trump’s hard-line immigration policies, including mass deportation plans and aggressive enforcement tactics. flag The campaign uses digital ads and door-to-door canvassing to highlight concerns over racial profiling, rent affordability, and labor market impacts, especially after a Supreme Court decision expanded immigration enforcement powers. flag Despite a national shift toward Trump among Hispanic voters—43% voted for him in 2024, up from 35% in 2020—Democrats are emphasizing economic messaging to reverse the trend and build support for ballot initiatives ahead of upcoming elections.

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