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Progressive groups spend $1.4M targeting Latino voters in key states with economic and immigration messaging ahead of elections.
Progressive groups, led by the Valiente Action Fund and backed by Way to Win, have launched a $1.4 million campaign targeting Latino voters in Arizona, Georgia, Nevada, New Jersey, North Carolina, and Texas.
The effort focuses on economic issues like rising housing costs and inflation, while criticizing former President Donald Trump’s hard-line immigration policies, including mass deportation plans and aggressive enforcement tactics.
The campaign uses digital ads and door-to-door canvassing to highlight concerns over racial profiling, rent affordability, and labor market impacts, especially after a Supreme Court decision expanded immigration enforcement powers.
Despite a national shift toward Trump among Hispanic voters—43% voted for him in 2024, up from 35% in 2020—Democrats are emphasizing economic messaging to reverse the trend and build support for ballot initiatives ahead of upcoming elections.
Grupos progresistas gastan $1.4M apuntando a votantes latinos en estados clave con mensajes económicos e inmigración antes de las elecciones.