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Indian FMCG firms raise product sizes 6%-12% post-GST cut to avoid awkward prices, restoring ₹5 and ₹20 labels by mid-November.
Indian FMCG companies are increasing product weights by 6% to 12% instead of lowering prices after a September GST cut, aiming to restore familiar price points like ₹5 and ₹20 by mid-November.
This shift, prompted by government clarification, addresses consumer and retailer concerns over awkward new prices such as ₹4.45 for a ₹5 biscuit.
Firms including Parle, Bisleri, and Mondelez are adjusting packaging to maintain original pricing while passing on tax benefits through larger quantities.
The move supports retail simplicity and brand loyalty, though Amul said it won’t revert to old prices without a formal directive.
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Las firmas indias de FMCG aumentan los tamaños de los productos entre un 6% y un 12% después del recorte del GST para evitar precios incómodos, restaurando las etiquetas de ₹ 5 y ₹ 20 a mediados de noviembre.