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flag Airbnb adds social tools and AI features to boost travel bookings, focusing on safety and privacy.

flag Airbnb has launched new social features on its app, including opt-in direct messaging, a "Connections" section showing fellow experience attendees, and "Who’s Going" previews, all designed to foster traveler interactions. flag The updates, part of a broader push to expand beyond accommodations, also introduce AI-powered tools for hosts, enhanced search and map functions, and expanded "Reserve Now, Pay Later" payments. flag These changes aim to boost engagement and bookings, with a focus on privacy controls and safety monitoring. flag The rollout, timed for the holiday season, supports Airbnb’s strategy to become a full-spectrum travel platform, though regulatory and trust challenges remain.

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