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flag Young financial advisers under 45 drive 22% of their firm’s new business, outperforming older peers despite limited visibility in client acquisition.

flag A new study finds younger financial advisers, though not widely seen as key to client acquisition, generate more new business than older peers, with those under 45 bringing in 22% of their revenue from new clients. flag They are also more likely to serve clients with simpler needs and bring fresh perspectives that boost firm growth. flag Experts say pairing their energy with seasoned professionals strengthens advisory practices. flag Meanwhile, a campaign by Aegon reveals growing retirement anxiety among unprepared adults, underscoring the need for accessible, tech-enabled advice and strategic investment in younger talent to meet evolving client demands.

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