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flag Hollywood demands stricter AI controls after Sora 2 generated unapproved videos of deceased icons, prompting new safeguards and calls for federal "NO FAKES" legislation.

flag Hollywood studios, unions, and talent agencies are urging OpenAI to enforce stricter controls on its Sora 2 AI video tool, which generates realistic videos from text prompts, after unauthorized AI-generated content featuring deceased figures like Martin Luther King Jr. and Robin Williams sparked backlash. flag Concerns center on the unconsented use of likenesses, potential exploitation of performers, and infringement of intellectual property. flag In response, OpenAI introduced an opt-in policy for likeness control, blocked well-known characters from public feeds, and agreed to remove non-compliant content. flag Industry leaders, including SAG-AFTRA and the Motion Picture Association, are now supporting federal legislation, the "NO FAKES" Act, to establish legal protections for artists, following California’s similar law.

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