Bible sales surged 36% in Sept. 2025 after Charlie Kirk’s assassination, sparking a spiritual revival amid national turmoil.

Bible sales in the U.S. hit a record 2.4 million units in September 2025, a 36% increase from 2024, according to Circana BookScan, driven by national turmoil following the assassination of Charlie Kirk, co-founder of Turning Point USA. Analysts link the surge to a broader spiritual revival, with many Americans turning to faith amid uncertainty. Through September, Bible sales rose 11% year-over-year, while overall print book sales declined. Kirk’s widow and public figures described the event as a catalyst for renewed religious interest, and he was posthumously awarded the Presidential Medal of Freedom by President Donald Trump.