A Wisconsin library staff member's failed trust fall video went viral, highlighting the library's playful yet reliable community role.

A viral Instagram video from the New Berlin Public Library in Wisconsin, posted on October 19, 2025, shows a staff member attempting a trust fall that goes awry when the catcher fails to catch her. The humorous moment is followed by a deadpan caption emphasizing the library’s reliability: free access to books, programs, and resources. The clip, which has drawn over 500,000 likes and thousands of comments, reflects a growing trend of Midwest libraries using witty, personable social media content to engage communities and highlight their dynamic, trustworthy role beyond traditional quiet spaces.