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flag ITV canceled Shark! Celebrity Infested Waters after one season due to low ratings and high costs, despite its shark conservation goals.

flag ITV has canceled the reality series Shark! flag Celebrity Infested Waters after one season due to declining ratings and high production costs, despite its educational goals around shark conservation. flag The show, which aired in 2025 and featured celebrities like Rachel Riley and Helen George, drew 1.5 million viewers initially but dropped to 1.25 million by the finale. flag Filmed in the Bahamas, it aimed to challenge shark fears inspired by Jaws, but failed to sustain audience interest, leading ITV to deem it non-viable for renewal.

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