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Crumbl CEO Jason McGowan offered to pay a Big 12 fine after BYU fans stormed the field post-victory over Utah.
Crumbl CEO Jason McGowan offered to pay a Big 12 fine imposed on BYU after fans stormed the field following the Cougars’ 2025 victory over Utah in the 'Holy War' game.
The win marked BYU’s third straight victory over Utah, sparking widespread celebration that led to the conference considering penalties.
McGowan, present at the game, said he stepped in to ensure fans could celebrate without repercussions.
The exact fine amount was not disclosed, though past incidents have drawn up to $50,000 in penalties.
BYU Athletics did not comment, and no official statement was released by the Big 12 at the time.
Crumbl’s spokesperson said McGowan’s gesture reflected his commitment to meaningful experiences.
El director ejecutivo de Crumbl, Jason McGowan, se ofreció a pagar una multa de la Big 12 después de que los fanáticos de BYU asaltaron el campo después de la victoria sobre Utah.