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flag Crumbl CEO Jason McGowan offered to pay a Big 12 fine after BYU fans stormed the field post-victory over Utah.

flag Crumbl CEO Jason McGowan offered to pay a Big 12 fine imposed on BYU after fans stormed the field following the Cougars’ 2025 victory over Utah in the 'Holy War' game. flag The win marked BYU’s third straight victory over Utah, sparking widespread celebration that led to the conference considering penalties. flag McGowan, present at the game, said he stepped in to ensure fans could celebrate without repercussions. flag The exact fine amount was not disclosed, though past incidents have drawn up to $50,000 in penalties. flag BYU Athletics did not comment, and no official statement was released by the Big 12 at the time. flag Crumbl’s spokesperson said McGowan’s gesture reflected his commitment to meaningful experiences.

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