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flag China launches anti-involution plan to boost domestic demand via supply reforms and local incentives.

flag China is rolling out a comprehensive anti-involution strategy to boost domestic economic circulation by aligning supply-side reforms with demand-side incentives. flag The plan focuses on reducing excess capacity through industry consolidation, state-backed mergers, and improved coordination, while shifting local government priorities to prioritize household income and consumption growth. flag Reforms include adjusting performance evaluations and transferring excise tax collection to lower levels of government to better incentivize local support for consumption. flag Data shows rising work hours and declining time spent on purchasing goods and services, highlighting structural barriers that hinder wage gains from translating into broader demand. flag The strategy aims to create a self-reinforcing cycle where industrial upgrades lead to sustained income growth and expanded domestic consumption.

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