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Amazon removed "wife beater" from most men’s tank top ads in Canada after backlash over its link to domestic violence.
Amazon has removed the term "wife beater" from most ads for men’s tank tops on Amazon.ca after Ad Standards Canada ruled it offensive and harmful, citing its association with domestic violence.
By October 16, 2025, nine out of ten such ads were taken down, despite Amazon stating the term didn’t violate its policies.
Third-party sellers removed the phrase, some apologizing for the harm caused.
The decision follows advocacy efforts and public criticism over the term’s origins in a 1947 murder case and its role in normalizing abuse.
The shift reflects growing awareness of language that trivializes gender-based violence.
Amazon eliminó el término "golpeador de esposa" de la mayoría de los anuncios de camisetas masculinas en Canadá después de la reacción por su vínculo con la violencia doméstica.