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flag Salim Merchant honored Sonu Nigam in Times Square, launching Bhoomi 2025 to spotlight diverse Indian regional music.

flag Music composer Salim Merchant celebrated Diwali in New York’s Times Square with a tribute to singer Sonu Nigam, unveiling a special gift and showcasing their collaborative song on a giant screen. flag The event marked the launch of Bhoomi 2025, the revived annual music initiative by Salim and his brother Sulaiman Merchant, featuring diverse Indian music across languages and genres, including Gujarati Krishna pop, Kashmiri, Punjabi, and Uttarakhandi tracks. flag The project highlights regional artists and musical innovation, with plans to expand to southern and northeastern Indian music.

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