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Salesforce and ServiceNow intensify AI platform rivalry in finance, healthcare, and telecom, boosting innovation but risking profits.
RBC Capital Markets reports escalating competition between Salesforce and ServiceNow as both enterprise software leaders expand their AI-powered platforms and target similar clients in finance, healthcare, and telecom.
While Salesforce holds a larger market share and broader ecosystem, ServiceNow is gaining ground with workflow automation in complex enterprises.
The rivalry is driving innovation but may pressure profits due to rising costs and pricing challenges.
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Salesforce y ServiceNow intensifican la rivalidad de plataformas de IA en finanzas, atención médica y telecomunicaciones, impulsando la innovación pero arriesgando las ganancias.