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flag Count Nikolai and influencers drew younger crowds to 2025 Everest and Caulfield Cups, blending tradition with modern values on fashion and ethics.

flag The 2025 Everest and Caulfield Cup events spotlighted Count Nikolai and multiple social media influencers, including Emily Gurr, Demi Brereton, and Olympia Valance, as key figures drawing younger audiences. flag While the Australian Turf Club and Melbourne Racing Club did not appoint official ambassadors, these guests helped blend tradition with modern culture, emphasizing fashion, community, and ethical engagement. flag Organizers and talent agencies stressed transparency, animal welfare, and alignment with evolving public values amid ongoing debates about horse racing’s reputation.

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