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flag Australians are shopping earlier and more carefully this season, prioritizing budgeting and meaningful gifts amid financial pressures.

flag Australians are shopping earlier and more strategically this holiday season amid financial pressures, with 67% planning to complete most purchases between September and November to avoid stress and spread costs. flag Nearly half aim to spend under $750, and 56% use installment plans to manage budgets. flag While many plan to buy fewer gifts, there’s a focus on meaningful, thoughtful presents. flag Self-care remains a priority, with 72% intending to purchase wellness items. flag Early shopping, especially around Black Friday and Cyber Monday, is key to securing deals. flag Despite economic challenges, the festive spirit endures through smart planning and intentional spending.

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