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flag U.S. drugmakers slashed prices up to 80% and launched direct sales to cut costs, responding to Trump’s drug price push.

flag In 2025, major U.S. drugmakers including AstraZeneca, Pfizer, Novo Nordisk, Sanofi, and Bristol-Myers Squibb announced direct-to-consumer sales and steep price cuts, responding to President Trump’s push to lower drug costs. flag Companies offered discounts of up to 80%, fixed prices like $499 monthly for Ozempic, or $35 per month for insulin, regardless of insurance. flag Some, like Pfizer, tied lower prices to tariff relief and U.S. investment. flag The government plans to launch TrumpRx.gov in 2026, while PhRMA will debut AmericasMedicines.com to streamline direct purchases. flag These moves target uninsured, under-insured, and cost-sensitive patients amid ongoing efforts to reduce America’s high prescription drug prices.

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