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Monterey Bay Aquarium sells out $65.13 sea otter T-shirt fundraiser, inspired by Taylor Swift, in under an hour.
The Monterey Bay Aquarium has relaunched a limited-edition version of its 1993 sea otter T-shirt, inspired by Taylor Swift wearing it in her "Life of a Showgirl" movie, as a fundraiser for its Sea Otter Program and ocean conservation.
Donations of at least $65.13 support the effort, with shirts made from 100% cotton and eco-friendly inks, shipped in plastic-free packaging.
The campaign raised over $600,000 within an hour, driven by Swift fans, or "Swifties," making small contributions.
The aquarium, which has rescued and released over 1,000 sea otters since the 1980s, says the initiative follows increased public interest after Swift’s fiancé, Travis Kelce, expressed a desire to help save an otter.
The shirt is available through the aquarium’s website.
El acuario de la bahía de Monterey vende $65.13 camisetas de nutria marina para recaudación de fondos, inspiradas en Taylor Swift, en menos de una hora.