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flag M&Ms top New Jersey’s 2025 Halloween candy list amid $13.1 billion in national Halloween spending.

flag M&Ms have been named New Jersey’s top Halloween candy for 2025, according to USA TODAY, as chocolate remains dominant in the seasonal market. flag Despite New Jersey’s prominent Halloween displays, a Consumer Affairs report ranks it #31 in Halloween spirit nationally, based on spending and engagement data, revealing a gap between festive appearances and actual tradition. flag U.S. Halloween spending is projected to hit $13.1 billion, with $3.9 billion on candy, driven by rising cocoa prices and strong demand for treats like Reese’s, Snickers, and Kit Kats.

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