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Marks & Spencer tops UK bakery rankings for fresh, high-quality, traditional goods, outperforming rivals.
A UK supermarket bakery comparison by Shania King-Soyza ranked Marks & Spencer as the top performer, praised for its high-quality, fresh, and traditionally British baked goods.
Sainsbury’s and Morrisons followed with strong mixes of classic and innovative items, while Asda and Lidl offered solid but unremarkable selections.
Aldi scored lowest, primarily due to the lack of fresh bakery counters in most locations, despite affordable staples.
The evaluation emphasized that freshness and quality significantly influence shopper satisfaction, with M&S emerging as the clear leader in overall bakery offerings.
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