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Lidl launches Lidl Pay, letting app members pay via the Lidl Plus app at U.S. stores.
Lidl has launched Lidl Pay, a digital checkout feature within its Lidl Plus rewards app, allowing members to pay for purchases directly through the app at all participating U.S. stores.
The move, part of Lidl’s broader tech investment, offers a faster, more convenient option alongside traditional and self-checkouts.
The Lidl Plus app, which has seen over a third increase in monthly active users, provides personalized discounts, weekly coupons, and a nightly 30% off deal on leftover bakery items after 7 p.m.
The retailer emphasizes flexibility, letting customers choose their preferred checkout method.
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Lidl lanza Lidl Pay, permitiendo a los miembros de la aplicación pagar a través de la aplicación Lidl Plus en las tiendas estadounidenses.