Lidl launched Lidl Pay, letting app users pay for groceries in-store, as part of its digital expansion.

Lidl has launched Lidl Pay, a new in-store payment feature within its Lidl Plus rewards app, allowing users to pay for groceries directly through the app. The nationwide rollout marks a key step in Lidl’s digital transformation, building on the app’s growing popularity—monthly active users have increased by over a third in the past year—driven by personalized discounts, weekly deals, and a nightly 30% off coupon for leftover bakery items after 7 p.m. The feature complements existing services like self-checkouts and Click, Reserve & Collect, offering shoppers more flexible checkout options. Lidl emphasizes its commitment to convenience and choice, integrating digital tools to streamline the shopping experience.