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Ad spending per match in the 2025 Asia Cup rose 38%, led by food & beverages, with fewer brands but longer ads.
Advertising volume per channel per match in the 2025 Asia Cup rose 38% compared to 2022, driven by more matches and heightened engagement, especially in non-India games which saw a 41% increase.
Food & Beverages led with 27% of ad volume, surpassing Services, while Auto followed at 26%.
The top five sectors accounted for over 80% of ad minutes, down slightly from 2022.
Shorter ads remained dominant, but longer 20–40+ second spots grew in use.
Advertiser and brand counts declined, indicating a more concentrated market, with PepsiCo, Hero MotoCorp, and Vishnu Packaging each holding 7% of ad minutes.
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El gasto en publicidad por partido en la Copa de Asia de 2025 aumentó un 38%, liderado por alimentos y bebidas, con menos marcas pero anuncios más largos.