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flag Westpac is reversing rural branch closures, adding 150 jobs and boosting agribusiness lending to support regional growth.

flag Westpac is reversing its closure of regional branches, boosting agribusiness lending by 21% in 2024–25 and planning to reopen service centres in towns like Moree, Leongatha, and Smithton. flag The bank is adding 150 regional jobs over three years, citing family farmers as low-risk, high-value customers. flag CEO Anthony Miller acknowledged past errors in cutting rural presence, emphasizing the need for face-to-face engagement. flag The move supports regional development, which contributes 30% of Australia’s GDP, with focus on infrastructure, housing, and workforce needs in northern areas. flag Westpac aims to align commercial growth with long-term economic resilience and community investment.

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