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Westpac is reversing rural branch closures, adding 150 jobs and boosting agribusiness lending to support regional growth.
Westpac is reversing its closure of regional branches, boosting agribusiness lending by 21% in 2024–25 and planning to reopen service centres in towns like Moree, Leongatha, and Smithton.
The bank is adding 150 regional jobs over three years, citing family farmers as low-risk, high-value customers.
CEO Anthony Miller acknowledged past errors in cutting rural presence, emphasizing the need for face-to-face engagement.
The move supports regional development, which contributes 30% of Australia’s GDP, with focus on infrastructure, housing, and workforce needs in northern areas.
Westpac aims to align commercial growth with long-term economic resilience and community investment.
Westpac está revirtiendo el cierre de sucursales rurales, agregando 150 empleos e impulsando los préstamos a la agroindustria para respaldar el crecimiento regional.