Somerset launches "What's Your Why?" campaign to help residents quit smoking through community support and free resources.

Somerset has launched the "What's Your Why?" Pledge campaign to help residents quit smoking by encouraging supportive, non-judgmental conversations. Led by Somerset Council and NHS Somerset, the initiative highlights that nicotine addiction is complex and not just a lack of willpower. Free resources include coaching, group sessions, stop-smoking aids, and an NHS app. The campaign urges checking in on loved ones, celebrating milestones, and offering patience during setbacks. Events in Chard and Bridgwater allow residents to sign the pledge. Public Health Director Alison Bell emphasized that community support boosts success rates. More info at bit.ly/SmokefreeSomersetSupportPledge.