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Mid-sized Canadian banks surpass Big Five in customer satisfaction due to better ease and personalization.
A new J.D.
Power report shows a widening gap in customer satisfaction between Canada’s Big Five banks and mid-sized lenders, with Big Five satisfaction dropping to 604—down seven points—while mid-sized lenders rose to 649, up five points.
Royal Bank remained top among the Big Five, and Tangerine Bank extended its 14-year streak as the highest-rated mid-sized lender.
The report attributes the gap to mid-sized banks excelling in ease of use and personalization, areas where larger banks lagged despite maintaining market dominance.
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Los bancos canadienses de tamaño mediano superan a los Cinco Grandes en satisfacción del cliente debido a una mayor facilidad y personalización.