Hailey Bieber says comparisons to Selena Gomez’s brand are unnecessary and rejects any sense of rivalry.

Hailey Bieber called comparisons between her skincare brand Rhode and Selena Gomez’s Rare Beauty “unnecessary” and “annoying,” saying she never viewed Gomez as competition. Speaking to The Wall Street Journal after Rhode’s $1 billion acquisition by e.l.f. Beauty, Bieber said there’s “space for everybody” in the beauty industry and reaffirmed her focus on Rhode’s mission and protecting her son’s privacy.