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Four finalists chosen for Wisconsin's Coolest Thing contest; winner to be announced Oct. 23.
The top four finalists in the 10th annual Coolest Thing Made in Wisconsin contest are a search and rescue airboat, custom wheelchair seating, Kikkoman’s soy sauce made in Walworth, and hydraulic extraction tools.
Announced on October 15, 2025, the finalists were selected from 148 nominations through public voting.
Final voting runs from October 16 to 23, with one vote per day allowed.
The winner will be revealed at WMC’s Business Day event in Madison on October 23.
The contest, sponsored by Wisconsin Manufacturers & Commerce and Johnson Financial Group, highlights the state’s $73 billion manufacturing sector and its high-tech, high-skill jobs.
Cuatro finalistas seleccionados para el concurso de Wisconsin's Coolest Thing; el ganador será anunciado el 23 de octubre.