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flag U.S. new car prices hit a record $50,080 in September 2025, driven by EVs, luxury models, and tariffs.

flag The average new vehicle transaction price in the U.S. surpassed $50,000 for the first time in September 2025, reaching $50,080, according to Kelley Blue Book, driven by rising sales of electric vehicles and luxury models. flag The average MSRP hit a record $52,183, up 4.2% year-over-year, with EVs averaging $58,124. flag Strong demand ahead of expiring federal tax credits and higher production costs contributed to the increase, while wealthier buyers with access to financing are now the primary market drivers, pushing price-sensitive consumers toward used vehicles.

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