A UK ad claiming Red Tractor products were "farmed with care" was banned for misleading consumers about environmental protections.

A UK ad for the Red Tractor farming label claiming products were "farmed with care" was banned by the Advertising Standards Authority after a complaint that it misled consumers about environmental protections. The ASA ruled the ad’s imagery and messaging suggested widespread environmental responsibility, but evidence didn’t support that claim. While Red Tractor focuses on animal welfare, food safety, and traceability, some standards aim to reduce pollution risks. Between 2021 and May 2023, thousands of farms were suspended or lost certification for environmental violations. The ASA ordered clearer disclosures in future ads about which standards apply and compliance levels.