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flag A study reveals most running shoes are designed for men, leaving women with ill-fitting, injury-prone footwear.

flag A new study from Simon Fraser University urges shoe manufacturers to move beyond the "shrink it and pink it" approach, which repurposes men’s shoe designs for women. flag Researchers found most running shoes are still designed and tested primarily on men, failing to meet women’s biomechanical and anatomical needs. flag Through interviews with 21 female runners, including competitive athletes, the study revealed widespread concerns about fit, comfort, and injury prevention, with common requests for wider toe boxes, narrower heels, and more cushioning. flag Participants noted that footwear needs change over time due to life stages like pregnancy and aging. flag Experts recommend developing gender-specific shoe models and lasts to better support women’s evolving needs, emphasizing that many women currently adapt to poorly fitting shoes instead of receiving targeted solutions. flag The findings were published in BMJ Open Sports and Exercise Medicine.

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