SKIMS' new micro thong with realistic faux pubic hair sold out quickly on launch day, October 14, 2025.

SKIMS, Kim Kardashian’s fashion brand, has launched a new line of micro thong underwear featuring hand-made faux pubic hair in twelve nude shades and mixed curly and straight styles. Marketed as customizable and body-positive, the $32 product, described as SKIMS’ “most daring panty yet,” sold out quickly after its October 14, 2025, release. The launch follows past controversial SKIMS drops like fake nipple bras and a faux fur bikini, and coincides with the rising “full bush” trend on social media, particularly on TikTok’s #BushTok. The collection reflects broader cultural shifts toward self-expression and body acceptance in intimate apparel.