Nine launches 9Amplify, expands PoweredTV, and unifies ad trading to boost brand reach and targeting across platforms.

Nine has launched 9Amplify, a new integrated marketing service that extends brand campaigns across Instagram, TikTok, Facebook, and LinkedIn using its Australian talent and content, unifying TV and social media efforts for greater reach and efficiency. The company also expanded its PoweredTV initiative, creating brand-funded primetime content across its streaming and broadcast platforms, including 9Now, Stan, and HBO Max, to deliver deeper audience engagement. Nine is unifying ad trading across 9Now, Stan Sport, and HBO Max into a single platform, enabling precise targeting and improved campaign optimization. Its self-serve ad platform, Nine Ad Manager, grew 103% in users over the past year, now serving over 4,000 small and medium-sized businesses with postcode-level targeting and first-party data, supported by upcoming AI tools and enhanced features.