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A new initiative requires investment firms to donate 5% of performance fees to charity, aiming to raise $250 million over ten years for global health and education.
Promote Giving, a new initiative launched by Joel Holsinger of Ares Management, requires investment firms to donate at least 5% of their performance fees to charity, aiming to generate up to $250 million in donations over the next decade.
Inspired by Holsinger’s 2019 trip to India, where he saw underfunded health programs, the model ensures investors receive returns first, with donations drawn solely from management fees.
Now backed by nine firms managing about $35 billion in assets, it offers a stable, private-sector funding source for nonprofits amid declining public aid, with supporters viewing it as a scalable way to boost global health and education programs.
Una nueva iniciativa requiere que las firmas de inversión donen el 5% de los honorarios de desempeño a la caridad, con el objetivo de recaudar $ 250 millones en diez años para la salud y la educación global.