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The Celebrity Apprentice returns for a festive BBC special benefiting Children in Need, with 12 stars creating holiday biscuits in Lapland.
The Celebrity Apprentice is returning for a festive two-part special on BBC One and iPlayer, marking its first appearance in six years and the first time tied to BBC Children in Need.
Lord Alan Sugar returns as host, joined by advisors Baroness Karren Brady and Mike Soutar, leading 12 celebrities in Lapland to create and pitch festive biscuits for nationwide supermarket sales, with proceeds supporting the charity.
The special, part of the lead-up to the show’s 20th anniversary in 2026, features real-world product development, business challenges, and a unique blend of entertainment and philanthropy, airing later in 2025.
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The Celebrity Apprentice regresa para un especial festivo de la BBC en beneficio de Children in Need, con 12 estrellas creando galletas navideñas en Laponia.