Apple vows continued China investment, citing sustainability and upcoming iPhone Air launch.

Apple CEO Tim Cook pledged continued investment in China during a meeting with Minister of Industry and Information Technology Li Lecheng in Beijing on October 15, 2025. The discussion highlighted China’s commitment to a favorable business environment and high-standard openness, encouraging Apple to deepen its involvement in the country’s new industrialization and supply chain innovation. Cook reaffirmed Apple’s long-term presence, citing progress in sustainability, including over 90% of China manufacturing powered by renewable energy. Pre-orders for the iPhone Air in China are set to begin October 17, with sales starting October 22, following eSIM approval. No specific investment figures were disclosed.