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Over half of Britons eat traditional UK meals less than monthly, as immigrant chefs face hurdles despite their economic impact.
A 2025 survey by fintech firm Marshmallow reveals that over half of Britons eat traditional UK meals less than once a month, with only 22% favoring them, as Italian, Chinese, Indian, and Mexican cuisines grow in popularity.
A quarter have never tried steak and kidney pie and show no interest in doing so.
Migrant chefs, who contribute £6.6 billion annually to the food economy, face barriers like complex regulations, poor transport, and limited financing, with 69% saying they must work harder to succeed.
Marshmallow, partnering with chef Ravinder Bhogal, aims to support these entrepreneurs through accessible insurance and financial tools, promoting inclusivity and recognizing their vital role in shaping the UK’s diverse and evolving food scene.
Más de la mitad de los británicos comen comidas tradicionales del Reino Unido menos que mensualmente, ya que los chefs inmigrantes enfrentan obstáculos a pesar de su impacto económico.