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A New Zealand company launches catnip-infused, non-alcoholic pet drinks to ease stress, gaining traction in Australia and eyeing expansion despite customs confusion.
A New Zealand company, Muttley's Estate, has launched non-alcoholic, catnip-infused pet beverages like Pawt and Purrno Noir, marketed as mood-enhancing treats to help pets relax during stress.
Founded by John Roberts, a veterinary pharmaceuticals expert, the drinks contain no alcohol or grapes and are designed as holistic alternatives to medication.
The products have gained traction in New Zealand and Australia and are being considered for expansion into Asia, North America, and the UK, though export efforts face challenges due to customs officials initially assuming they contain alcohol.
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Una compañía de Nueva Zelanda lanza bebidas no alcohólicas para mascotas con infusión de catnip para aliviar el estrés, ganando popularidad en Australia y mirando la expansión a pesar de la confusión aduanera.