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JDE Peet's opens a new innovation lab in Utrecht to accelerate global coffee and packaging development.
JDE Peet's has opened a renovated, modular Innovation Laboratory in Utrecht, the Netherlands, to speed up development and global scaling of new coffee products and sustainable packaging.
The facility supports rapid prototyping of single-serve, capsule, ready-to-drink, and instant formats, reinforcing Utrecht’s role in the company’s global R&D network.
The launch follows a EUR4 million investment in a parallel facility in Joure, bringing total R&D investment to EUR8 million.
The lab features energy-efficient systems that recycle heat and reduce consumption, aligning with the company’s sustainability goals.
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JDE Peet's abre un nuevo laboratorio de innovación en Utrecht para acelerar el desarrollo global de café y envases.