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flag Australia’s wool industry faces pressure to boost certified, non-mulesed wool production amid global demand, but growth remains limited by low prices and inconsistent incentives.

flag Australia’s wool industry is under pressure to increase certified wool production, especially non-mulesed wool, amid rising global demand from ethical and market-driven brands in Europe and North America. flag Despite a 423-brand increase in certified wool use, the global share of certified wool fell to 4.3% in 2024 due to drought, low prices, and inconsistent premiums. flag Growers remain reluctant without stable, substantial incentives—ideally 10–15% above standard prices. flag While Chinese mills are sourcing more certified wool for exports, supply remains limited compared to South Africa and South America. flag A new $5 per bale bonus from the Australian Wool Exchange aims to encourage adoption of the Australian Wool Sustainability Scheme, but long-term growth depends on reliable market signals and fair compensation.

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