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flag UK survey finds early Christmas shoppers save £120 on average by starting before mid-December.

flag A UK survey of 2,000 adults found early Christmas shoppers save an average of £120 by starting before mid-December, primarily due to discounts and better planning. flag While most begin in late November, 16% haven’t completed shopping by the week before Christmas, and 13% shop throughout the year—more commonly women. flag Early shoppers cite cost spreading, delivery timing, and deals; late shoppers often cite time, finances, or enjoying the holiday spirit. flag Most spending comes from current accounts (40%), followed by credit cards, general savings, and dedicated Christmas savings pots. flag Experts recommend budgeting tools, automatic savings transfers, and family gift-sharing to reduce stress and avoid overspending.

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