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flag New Zealand tourism in August 2025 reached 92% of pre-pandemic levels, driven by strong visitor growth from key Asian and Australian markets.

flag In August 2025, New Zealand welcomed 230,300 overseas visitors, reaching 92% of pre-pandemic levels, driven by strong growth from Australia, China, Taiwan, and Japan. flag Tourism industry confidence remains high, with 86% of organizations expressing optimism, supported by improved visa policies, airline connectivity, and new infrastructure. flag Despite challenges like rising costs and staff burnout, the sector is expanding jobs and investing in workforce wellbeing. flag Year-to-date arrivals hit 3.41 million, with continued recovery expected through the summer season.

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