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New Zealand tourism in August 2025 reached 92% of pre-pandemic levels, driven by strong visitor growth from key Asian and Australian markets.
In August 2025, New Zealand welcomed 230,300 overseas visitors, reaching 92% of pre-pandemic levels, driven by strong growth from Australia, China, Taiwan, and Japan.
Tourism industry confidence remains high, with 86% of organizations expressing optimism, supported by improved visa policies, airline connectivity, and new infrastructure.
Despite challenges like rising costs and staff burnout, the sector is expanding jobs and investing in workforce wellbeing.
Year-to-date arrivals hit 3.41 million, with continued recovery expected through the summer season.
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El turismo de Nueva Zelanda en agosto de 2025 alcanzó el 92% de los niveles previos a la pandemia, impulsado por el fuerte crecimiento de visitantes de los principales mercados asiáticos y australianos.