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flag JPMorgan lowers MercadoLibre’s price target over rising competition, higher costs, and profit risks in Latin America.

flag JPMorgan has cut its price target for MercadoLibre (MELI) due to rising competition in Latin America’s e-commerce and fintech sectors from regional rivals and global players like Amazon and PayPal. flag The bank cited higher customer acquisition costs, margin pressure, and risks from MELI’s expansion into new markets and services. flag Despite strong revenue growth and a leading market position, JPMorgan’s revised outlook reflects concerns over sustained profitability amid competitive and macroeconomic challenges in the region.

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