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Asda lowers prices on 249 items, including fresh foods, amid rising inflation and growing income gaps.
Asda has cut prices on 249 additional products, including 197 fresh foods, with an average reduction of 7% and some items discounted by up to 50%, such as frozen prawns now priced at £2.12.
This follows a prior round of cuts affecting nearly 1,000 items, as the retailer responds to ongoing inflation, with food prices up 5% in September and overall inflation at 3.8%, the highest since January 2024.
Data from Asda’s Income Tracker shows lower-income households face a weekly shortfall of £74 between income and essential expenses, while disposable incomes have declined for the bottom 60% of earners.
Middle-income households also saw drops, while high earners are benefiting from wage growth outpacing inflation.
Analysts warn the UK risks a 'dual-speed' economy if trends continue.
Asda reduce los precios en 249 artículos, incluidos los alimentos frescos, en medio del aumento de la inflación y las crecientes brechas de ingresos.